Social media marketers are taking social networks by storm and using them to find new customers as well as talk to and empower existing customers. Social media is pretty new, so it’s to your advantage to jump at the chance to achieve prominence in the social media universe. Keep reading for ideas and insights that your business can use to take it’s social media marketing approach to the next level.
Twitter may be a great way for promoting your business. If you learn how Twitter works, it’s possible to have your business seen and followed by hundreds, or even thousands, of people. Taking a few days to learn about Twitter-specific functionality such as hashtags, keywords, and the API can really pay off.
Your business should have a blog, and it should be chock full of information that would be useful to your customers. Make sure any promotion or sale you are having is posted to your blog. Also post any other important news, such as new locations, special closing, change in hours, etc. be sure these are posted to your blog, too.
When you write a blog post, be sure there is a share button for FaceBook included. Having this button means your blog readers can easily share your content with their Facebook friends. Ergo, the blog is suddenly available to a lot more viewers than previously, and this could then lead to a business boom.
Plan your high-level social media strategy wisely and carefully. If you waste time and money chasing hot social trends, only to change course when something new comes along, your efforts will leave you with several dead ends. Get together a strategy that outlined your plan of attack and go forth accordingly.
It is important to decide how involved you want to be with your customers. If increasing immediate sales is your main objective, it may be better to stay streamlined on an advertising approach using social media as merely a tool. If you choose to communicate with your customers on a two-way basis, start slowly with a simple “Hello.” Follow your customers’ lead after this.
You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. This helps to generate traffic, and it creates a sense of belonging for your visitors. When guest posting on another blog, make sure the blog owners allows your to add a backlink to your site. Always, be willing to reciprocate for your own guest bloggers. People who read the blog are more apt to check out your posts and your sites, too.
Use email marketing along with social media. Add in links to your Twitter and Facebook when you send out emails to try and market to people as much as possible. You may also be able to get more subscribers to your newsletter if you have a link that goes to more information about it.
Content sharing is easier on Facebook than anywhere. If you receive a comment from someone, it will appear in that person’s feed where their friends can see. Have readers connect with you more and more so you get more exposure.
Add hashtags to your Twitter posts. You can create a tag by preceding it with the pound (#) sign, and it will be visible to groups and people who use the tag as a search term. Look at groups that include your target audience, and then carefully select your tags.
If your company already has a blog, incorporate it into your social media marketing campaign by announcing your blog updates on your other sites. This will link to your followers in the social media that there is new and interesting content available for them to read about.
Social media marketing is similar to traditional methods, but the fact that few companies are actively involved in it, can give you the edge. Don’t fall behind! Take what you’ve read here and start implementing it right away to build a campaign which will put you ahead of the competition!