Perhaps video marketing is something you’ve heard of, but you do not know what it is all about. Simply put, video marketing means using online videos to spread the word about a business. When used the right way, it is a great way to market your business. The piece that follows is a great place to begin the learning process.
You need a link to your site built into your video. This lets your viewers see your site while they watch. Screenshots are also valuable in instructional videos. Save your screenshot, and with the help of video editing software, you can implement them into your videos.
Make as many videos as you can. Your viewers should be able to come back frequently and find something new each time. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.
Producing your video is important, but more work lies ahead! Getting lots of viewers is all about how you promote your videos. Proper marketing efforts create a ten-fold increase in how many clicks you get. Of course your content needs to be relevant, but you must also market it for the best results.
How-to videos are becoming very popular online. A great way to reach your target audience is to create tutorials related to your business. Once they respect you as an authority, they’ll want to know more.
If people have a hard time using one of your products, make a video showing them how things should be done. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well.
Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you’re just updating folks, do it in 10 minutes or less.
Analytics are key to video marketing. Most video sites automatically collect information, including the number of times your video is watched and the geographic locations from which the traffic originates. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
Prepare a script for the opening and closing of your video. You need to introduce yourself and your company, as well as what the video’s going to be about. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.
Don’t expect your video to go viral. You need to market this video everywhere you can, like your website and through social media. If people are unaware of your video, they can’t view it!
A popularly searched topic online these days involves how-to’s. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. If you seem like an authority, people will be interested in seeing what other videos you have.
Make sure you don’t neglect to share your videos often. Email it to friends and family. You might also embed the video into a blog post, or on a special section of your website. Send a link to your customers via email or snail mail. Put it on social media sites and video hosting sites. Tell people!
Make sure your video is short and loaded with relevant information. Internet viewers often have a shorter attention span than you think. Do not produce videos that last more than five minutes or you will lose a lot of viewers. Great content is no longer great if the viewers become distracted amidst the greatness.
Short and concise is the key. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. Five minutes is probably okay as well, but do not make it any longer than that. Shorter is always better, however.
Always have your opt-in information available on the same page as your video. A lot of people will sign up for a newsletter this way.
To do well in video marketing, being transparent and authentic is really essential. Hidden agendas in your videos will backfire immediately. If it is a commercial, make it obvious. Establish a relationship with your viewers, and encourage them to leave comments. Create an air of expertise by networking with others in your field.
Solve a problem or answer a question in your videos. When all is said and done, your video should provide the answers to questions that people are already asking. Try to get them to share those videos with others.
Podcasts are a popular yet under-used approach to video marketing. This lets you charge for the great educational or entertaining videos you create. You should never charge too much, however.
Develop an image for your videos. Humor can be used in silly spoofs or educational videos, alike. What are you selling? Who do you want to target? Keep all of this in mind when deciding on how you want to approach your video style.
Use humor when creating a “commercial” type video for marketing. People do not want to watch commercials that are boring. Something funny will catch the viewer’s attention. Use your creativity; be original. The funnier, the better.
If you want to make videos in another language, find a professional translator who can help you. Cultural nuances and differences make online translators too risky. Even a single mispronounced word can have dire implications for your message and your credibility. If your videos are well-done and use appropriate cultural references and verbiage, you are sure to win customers’ respect.
Planning on attending a trade show, convention, or other public event? If so, ensure you take a video camera with you. You never know when you will come across an expert in your field or want to document a particular moment. If you are presenting your products or talking in public, have someone record it.
Now you can see how easy it is to reach your audience with video marketing. The tips you have just read will let you bring in customers from anywhere in the world. You need to utilize the advice you’ve read when developing your video marketing strategies.