If you think that email can no longer be used as an effective marketing tool, think again! Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. Fresh approaches and new twists on the standard forms of marketing with email are being invented every day. Read on for tips on how e-mail marketing can work for you.
Each email should have one message and it should be clear. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Develop one key message and ensure it’s short and brief. People will appreciate having access to clear information and not having to read through a long email.
Consistency is key. Your emails should all feature the same colors and company logo. Use a clear and legible font style. People will eventually recognize your layout and know right away that you are the sender. Like most other fields of commerce, marketing via email relies heavily on building a bond of familiarity between customer and merchant.
Make subscribing to your mailing list a two-step process. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
The more options you give your customers, the more effective your email marketing will be. This can include how much mail they will receive, how frequently your newsletter will be sent, and how much of their personal information they want you to have. Providing these options to subscribers helps them feel safe and secure.
Look at spam to learn how to avoid looking like it. Sign up for a free email account, post your new address around the web, and watch the spam roll in. Study these emails closely so you know how to make the proper adjustments to your own email communications. Take measures so your emails look distinct from spam.
Always take feedback seriously when it comes to your marketing with email campaign. Active feedback and/or passive feedback can be quite helpful. Active feedback means things like customer opinions or suggestions. Passive feedback could even be invisible and is subtle to the reader. Look at the links and images that are getting the most clicks.
Make sure you build and follow a strategy. Persistence is a good thing in general, but it is best when it is exercised on a receptive audience. Using a persistent strategy with wrong customers just annoys them, and causes you to waste your time.
Take advantage of preheaders and make email previews work to your advantage. A preheader is basically just the first line of text from the email body highlighted at the top. A lot of email clients will put this after the subject line of your email; this will grab the attention of your customers.
Be sure that every email address you have is valid. You don’t want to waste precious time hunting down addresses and resending e-mails after getting dozens of bounced back messages from invalid addresses. You can spend your precious time in better ways!
Clearly, the marketing email is still quite effective. Heed the advice in this article and continue searching for ways to present an innovative and effective email marketing campaign to your customers.