There are a wide variety of mobile marketing strategies available so you might be wondering where the the best place to start is. The following tips will help you craft an effective approach to using mobile technologies as a potent marketing tool for your business.
QR codes can be a great way to reach out to your technology-friendly clients. QR codes are a good way to get people that have smart phones to visit your site. You should include the QR code on everything – catalogs, brochures, business cards and posters. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Make all of your mobile marketing memorable and to the point.
Send mobile marketing messages during normal business hours. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Mobile marketing is a great new way to market that’s very effective. With the explosion in mobile usage and smartphone applications, the audience is huge on mobile platforms. Use social networking sites to boost your mobile marketing. In order to be successful, you must bring marketing directly to the customers.
Before starting any new mobile marketing campaign, be sure your first campaign is successful. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
When calling or texting someone, remember there is a live person on the receiving end; therefore, it is important to be considerate of the time in which you call as well as the type of message you are sending. Try to be respectful of the individual you are contacting.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They could recommend it to friends and family, which will increase your customer base.
You need to use short code that is dedicated. Although it costs a bit more, it is a wonderful way to protect your company name. Doing this will also protect you legally.
Offer your customers an option to leave feedback; this will help you improve your products and services. Customer input is valuable to any business. Even if the feedback is negative and customers tell you what is wrong with your advertisements or product, you learn where you can improve.
If you have profiles on social media sites, be certain to place a link to them on your site pages. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.
Just like your regular business website, your mobile site should be search engine optimized. It is essential that you do SEO through Google since the vast majority of mobile search is being conducted through the Google system.
A/B testing can be a great starting place when developing a mobile friendly website. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. After testing the two pages, use the one that is most successful.
As you have seen, mobile marketing techniques, while various, share many fundamentals. The difference is their approach to technology and application. Finding the best technique for your business is all about doing your research and deciding what will fit best for you.