It’s best to put coupons up on Sunday. Try putting up a quote that gets your fans involved. With so many myths like these out there, how does one know which advice is real? Well, the most obvious start is to read the information contained here and then put it to good use.
Incorporate professional and engaging posts on your Facebook page. Although social media presents a casual platform, you and your business must always be presented professionally. Maintaining a professional tone will help people to regard your business with trust and respect.
Facebook Ads
Consider buying a few Facebook ads. Regular posting, while valuable and beneficial, only goes so far. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They aren’t pricey and they can help.
Answer all questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. When you already have an answer available on your website, link to it.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
The first step to success with Facebook marketing is having a solid base of fans. Wait on marketing your products until you have a fan base. Large numbers of fans will cause the rate of conversation to skyrocket.
Offer an exclusive product to people who “like” your page. Having a lot of likes brings attention to your page. You may want to offer a free giveaway to those who like your page. You can offer a discount on your products or even give a free item. If you give them something they desire, they’ll easily click “like” for your page.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Instead, invest your time in creating targeted Facebook ads.
Think about setting up a group on Facebook. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can alert the masses to a special deal you are running or a new product you have coming out. This is great for you to get to know your customers.
Avoid posting non-related updates that don’t enhance your content value. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Stick to your personal profile for these sorts of discussions.
Make sure your viewers are able to “share” the content of your Facebook page. If your page includes relevant information, your followers will likely share it. Facebook depends on people who interact and share with others. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
You now know the truths about Facebook marketing, so use them to your advantage. The tips here are going to help you, too. They will help you reach all of your goals.
